I was heart-broken when I got the call that my father had died. As life-changing that was, it was even more devastating for my mom. After 53 years of marriage, my 72-year-old mom was facing the world alone. She needed support.

Over the coming weeks and months I found myself stepping in more and more – from having to intervene with a contractor trying to overcharge her, to realizing that she had never done taxes before and didn’t know where to start.

She was scared, her calls were nonstop, and the situation became overwhelming for us both. We needed help and didn’t know where to turn.

I quickly realized my mom and I are not the only ones. By 2025, there will be over 57 million older adults in the US. They want to remain independent, but they’re often forced to turn to their children or other loved ones for help as they advance in their years.

On the other side of this are over 40 million unpaid family caregivers. They are spending an average of 25 hours per week taking care of older loved ones, while also coordinating their own lives and careers.

Kinumi was born out of a drive to reimagine what this stage of life looks like — for both older adults and the people who love and care for them. Merging care and community, we are introducing a new family dynamic that centers joy, ease, and empowerment in the aging experience. We’d be honored to have you join us.